There’s no doubt about it, the current real estate market – a seller’s market – is hot with many homes typically going under contract the first weekend on the market, sometimes without a lot of preparation. While homes may be selling quickly overall, realtors can’t promise sellers their property will stand out from others and receive the highest offers unless they make buyers fall in love with the property. That’s where staging makes a difference! In what ways does staging capture buyers’ hearts for a successful, top dollar sale? Let us explain.

Help Buyers Emotionally Connect

Staging is about setting your property apart by showcasing an engaging, move-in ready home that creates an emotional connection for the buyer. Updating outdated décor with on-trend and inviting styling – particularly in key rooms such as living rooms, master bedrooms, kitchens and dining rooms – will make a memorable impression. Once engaged, buyers will be more committed, often offering more than list price, and much less likely to change their minds at the last minute or ask for concessions.

Eighty-two percent of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home according to the National Association of Realtors® 2021 Profile of Home Staging.