Why Stage?

What is Home Staging?

Staging is the opposite of decorating, which is very specific to a homeowners personal vision and design style. Staging a home for sale is designed to neutralize a home’s decor to appeal to as many buyers as possible, regardless of their individual taste or style. Personal items including family photos, collections (think trophies, sports memorabilia, and the antique tea cup collection) distract buyers from the property and all of its assets. Once decluttered and personal belongings packed away, PJ & Company Staging and Interior Decorating will incorporate the latest design style to provide a property with a “wow” factor that will capture and engage buyers every step of the way.

Why Stage?

15 Seconds. That’s how long a home in today’s competitive housing market has to connect with buyers who expect a move-in condition property. Staging sets a home apart from the competition. Updating decor, particularly in key rooms such as kitchens and baths, can mean the difference between selling quickly and for top dollar or facing a price reduction if a home sits on the market for too long. Busy, cluttered decor or outdated styles will distract buyers who won’t be able to envision living in the home.

ASP Home Staging Stat

Won’t Staging Cost Too Much?

Staging is an investment in getting top dollar for your home and ALWAYS less than the first price reduction. A home is the single largest purchase most families or couples will make, and today’s demanding buyer expects move-in condition properties. We like to ask our clients “would you sell your car without detailing it?” The same principal applies to your home. Not only will homes that sit on the market for too long face a price reduction, but consider the additional carrying costs (mortgage payments, utilities, maintenance, etc.) homeowners will have to pay.

    Image: International Association of Home Staging Professionals® and StagedHomes.com®

When Should I Stage My Home?

Web appeal is the new curb appeal with 90% of homeowners beginning their home search online. It’s more important than ever before that your listing photos portray a fresh, updated look. We recommend staging before listing your property in order to put your best foot forward in terms of marketing your home. However, if your home is already on the market and not getting any offers or buyer feedback indicates the home’s decor is distracting buyers from seeing its potential, we recommend staging. Staging even after the home has been listed can generate new buzz and buyer foot traffic. Many of our clients have contacted us after the home has been listed.

Staging With PJ & Company Staging and Interior Decorating

As professional home stagers and a member of the national Association of Staging Professionals (ASP), we’ve worked with realtors, individual homeowners, and builders throughout Connecticut, New York and Massachusetts. We understand what works and what appeals to today’s buyers to get your property sold and for top dollar. Our company offers full service staging solutions including carpentry, electrical work, floor refinishing, painting and more to get your property on the market as quickly as possible. We know selling a property can often be daunting, that’s why we offer turn-key services for our clients.

Accredited Staging Professional


To learn more, check out our Staging Tips section, view our Staging Before and After Transformations in our Portfolio, or contact us to get started.